I began my retail career originally owning Chez Vinette, a Bridal Shop in Bayonne, NJ. I left Bayonne 25 years ago for the Jersey Shore. With 3 children of my own I wanted a business that I would enjoy shopping at. I always felt that a child should be dressed like children and finding classic and unique merchandise was a challenge. Little Charmers was born to meet this challenge. I am extremely proud to say 25 years later those children continue to shop Little Charmers for their own children today!
It's a testament to the success of Little Charmers that we currently serve the children and grandchildren of our original customers.
It makes me smile every time I see the new mothers, that I helped dress so many years ago, coming in with their own children now!