602 Union Ave | Brielle, NJ | 08730 | 732-528-6966

From The Owner

I began my retail career originally owning Chez Vinette, a Bridal Shop in Bayonne, NJ.  I left Bayonne 25 years ago for the Jersey Shore.  With 3 children of my own I wanted a business that I would enjoy shopping at.  I always felt that a child should be dressed like children and finding classic and unique merchandise was a challenge.  Little Charmers was born to meet this challenge.  I am extremely proud to say 25 years later those children continue to shop Little Charmers for their own children today!  

It's a testament to the success of Little Charmers that we currently serve the children and grandchildren of our original customers.  It makes me smile every time I see the new mothers, that I helped dress so many years ago, coming in with their own children now!
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