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Our Story

Little Charmers is an upscale children's boutique located in Brielle at the Jersey Shore.  Since 1987 we have been graciously serving our customers throughout the Northeast. Our qualified staff and customer service exemplifies why we’ve been able to serve multi-generations over 30+ years! 


Pennie Burke, our owner, has an extensive background in the bridal industry enhancing the buyer experience in Christening and Communion.


Little Charmers has the largest and finest collection of clothing ranging from girls: layette, infant, and toddler to size 10 and boys: layette, infant, and toddler up to 7.


Our books and toy departments add to Little Charmers unique selection and helps to create a one-stop shopping for all of your Little Charmers.


It makes me smile every time I see the new mothers, that I helped dress so many years ago, coming in with their own children now!

Pennie Burke/Owner

Image by yuri tasso

Our Brands

Our Brand
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